Attention SocialMedia Customers: You Can Positively Impact SocialMedia Networks and Your Bottom Line

December 16, 2007 by Lisa Oshima | Advertising, Consulting, Social Media

I recently wrote a post on SocialMedia Networks’ blog about the importance of creating user intent when developing a social application. Creating user intent ensures that beyond getting a large number of installations of your social application and seeing it spread virally, that you’re creating a reason for people to use your application regularly. If people use your application regularly, you’ll increase the amount of advertising inventory you’ve got available to sell to social advertising networks and therefore increase the amount of revenue you can earn through advertising on your social applications. You can read the post here.

2 Responses to “Attention SocialMedia Customers: You Can Positively Impact SocialMedia Networks and Your Bottom Line”

David Tokheim (March 16th, 2009 at 5:20 pm)

Hi Lisa,

What would you add to Vox to get people more engaged?
socialmediablog (March 16th, 2009 at 5:20 pm)

Great question! #1 – I'd like to see (off the top of my head) is Vox's group feature integrated with Facebook Groups (and other social networking groups on sites that don't have native blogging capability). I'd like to be able to update my blog from Facebook (any other 'open' social networking platform) and let my Facebook friends know about what I've posted automatically, without having to update that information manually on my profile.