Tag Archive | "lisa whelan"

Creating a Social Media Marketing Strategy: Walk Before You Run.

January 16, 2007 by Lisa Oshima | Social Media
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Everyone in marketing is talking about “social media” these days.  I’d be tempted to add the term “Social Media” to my “bullshit bingo” card, except that as you can probably tell from my previous blog posts, I like social media.  In 2007, developing an effective Social Media strategy is an important part of developing a […]

Has “Social Networking” Lost its Appeal to the News Media?

January 11, 2007 by Lisa Oshima | Social Media
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Today, the self-proclaimed “tech gossip rag,” Valleywag, published the following graph, suggesting that Social Networking is past its peak from a media coverage perspective: 011107-valleywag Valleywag writes: The social network — the umbrella term for features of a website which allow users to track their friends — is past its peak. Mentions in the press […]

Gather.com – Social Networking for Grown-ups… Check out Socialmediagroup.gather.com

January 10, 2007 by Lisa Oshima | Review, Social Media
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Gather is a social networking site for adults. It is free, fun, well organized, and a little bit like vox, though it encourages cross posting of blogs, articles, comments, etc. around specific “groups” of participants with similar interests.  There are some really interesting blogs, conversations, and participants happening on Gather… For example, one of America’s […]

Palm’s Treo 750: A Review & Software Recommendations

January 9, 2007 by Lisa Oshima | Developers, Mobile, Review
(18) Comments

I know, I know, this blog is meant to be about social media and social networking, but I couldn’t resist writing about another piece of new technology that I know well – the Treo 750, one of the newest GSM Windows Mobile phones on the market.  On January 5th, Palm, Inc. announced the launch of […]

WAYN: Social Networking for Travelers

January 4, 2007 by Lisa Oshima | Review, Social Media
(3) Comments

I’ve been hearing a lot about WAYN (acronym for “Where Are You Now”) over the last few months.  WAYN is a social networking site focused on travelers, where community members can exchange travel tips and meet others who will be in the same place at the same time. With some calling it the “MySpace of […]

Six Apart: Why Can’t Non-Voxers Post Comments? (and other feature ideas)

January 2, 2007 by Lisa Oshima | Review, Social Media
(5) Comments

Today, I got a very nice email from the Marketing Manager at Indeed.com.  She wanted to provide clarification on a few of the comments that appear regarding my December 30th posting about job trends in social media.  However, as a non Voxer, she couldn’t provide comments. She says she tried to enroll for Vox, but […]

Jobs in Social Media and Web 2.0 on the Rise!

December 30, 2006 by Lisa Oshima | Social Media
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When I’m curious about what particular companies are up to/ the strategic direction they’re heading, I often look on their careers web pages and scroll through the open vacancies.  It is hard for companies (especially those in high-tech) to find what they’re looking for in candidates without getting specific about the specific skills they’re after. […]

Impact of the ‘Washingtonienne’ case on Social Media.

December 26, 2006 by Lisa Oshima | Social Media
(2) Comments

It’s been a slow news week in the world of social media and social networking – what, with the holidays, people are spending time with real life friends and family, rather than at work or with their on-line network.  But, there is one social media/ social networking story that is still making headlines and drawing […]

Social Media Optimization (SMO): Rules to Live By

December 18, 2006 by Lisa Oshima | Social Media
(2) Comments

For those of you interested in using Social Media as a way to communicate to your customers, partners, etc., I recommend reading the following blog post by Rohit Bhargava, VP of Interactive Marketing for Ogilvy Public Relations.  Back in August, Rohit started an interesting conversation about Social Media Optimization (SMO), summarizing a series of rules […]

Gartner’s latest predictions about the Blogosphere

December 16, 2006 by Lisa Oshima | Research, Social Media
(0) Comments

It’s been a busy couple of days, which have left little time for research and blogging, but I will be back full force next week.  In the meantime, here’s some interesting reading. Gartner’s latest study predicts the future of the blogosphere.





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