Tag Archive | "lisa whelan"

Monetizing YouTube Without Being “Evil” – Opportunity Abounds for a “Next Gen. AdWords” on YouTube

January 31, 2007 by Lisa Oshima | Social Media
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Today, I read an interesting article on Pocket-Lint, which summarizes a recent Harris Poll, which questioned 2,309 people back in December 2006: Of all frequent YouTube users, two-thirds (66%) claim they are sacrificing other activities when on YouTube. Although their visits to the site are most likely to have been at the expense of visiting […]

18-24 Year Olds More Conservative Re: Kids’ Access to Net & Social Networking than Older Adults

January 30, 2007 by Lisa Oshima | Developers, Social Media
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A new survey conducted by Zogby International on behalf of the United States Congressional Internet Caucus Advisory Committee was just published, in advance of the annual State of the Net policy conference, which is due to take place on January 31st in Washington, DC. 1,200 adults were surveyed between 1/24/07 and 1/26/07, and the results […]

YouTube’s Monetization Strategy

January 29, 2007 by Lisa Oshima | Advertising, Monetization, Social Media
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The World Economic Forum’s annual meeting in Davos Switzerland took place between January 25-29th.  Today, I discovered some great footage from that meeting on YouTube, which dovetails nicely into my blog from Friday, in which I made several predictions for mobile in 2008. In the video, Chad Hurley, Co-Founder of YouTube, talks about some of […]

inCode Predicts Rise of Mobile Social Networking, Ads, & GPS in 2007 + My Predictions for 2008

January 26, 2007 by Lisa Oshima | Mobile, Social Media
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Yesterday, inCode Telecom Group Inc. announced its “Top 10 Global Wireless Predictions for 2007”.  Topping the list as the number one trend for wireless operators in 1007 is Social Networking: “Social Networking Gets Mobilized. Mobility is added to existing Internet business models, services and behaviors, driving traffic for wireless operators. Teens and twenties accustomed to […]

Social Media Invades Inc. 500: Researchers Find “The Hype is Real”

January 25, 2007 by Lisa Oshima | Research, Social Media
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According to a new survey, published by The University of Massachusetts Dartmouth, “the hype” around social media “is real.”  In November and December or 2006, U Mass Dartmouth’s Center for Marketing Research, under the direction of blogging researchers Eric Mattson and Nora Ganim Barnes, completed a telephone survey of “Inc. 500” list to find out […]

Using Social Media to Sell Products to Kids…Interesting but Potentially Dangerous

January 23, 2007 by Lisa Oshima | Advertising, Social Media
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I’ve talked a lot in this blog about how companies are using social media to capture new customers and engage existing customers.  Today, Advertising Age wrote a fascinating article on the success of Canadian toy manufacturer, Ganz, who has used social media and the Internet to spark massive sales of its Webkinz stuffed animals.  I’ve […]

Mashable Paying Users to Write “Top 10” Reviews

January 22, 2007 by Lisa Oshima | Consulting, Social Media
(1) Comment

If you’re a blogger, aspiring journalist, or market researcher listen up.  Mashable is paying its users to write “Top 10” review posts between 600 and 1300 words, talking about web-based products in a particular category. Click here to learn how it works.  This seems like an interesting (and inexpensive) way for Mashable to generate new […]

5 (make that 6) Deadly Sins of Social Media

January 20, 2007 by Lisa Oshima | Social Media
(5) Comments

Thanks to technology and the Internet, the world is becoming increasingly transparent and accessible.  Social media is playing an important role in this transformation.  So far, most people seem to be responding to the power of social media favorably, and they’re using the power of social media for good.  However, there is a risk that […]

New MySpace Lawsuit Ignites More Questions: “Who is Responsible For Safety of Kids On-Line?”

January 18, 2007 by Lisa Oshima | Social Media
(6) Comments

Today, the Associated Press reported, that four families filed separate lawsuits against News Corp (MySpace), claiming that their 14 and 15 year old daughters were sexually assaulted by pedophiles they met on-line.  The families, located in New York, Texas, Pennsylvania and South Carolina, are seeking millions of dollars damages, claiming that MySpace didn’t initiate strong […]

Mobile Blog: Jimmy Wales from Wikia

January 17, 2007 by Lisa Oshima | Mobile, Social Media
(1) Comment

Jimmy Wales from Wikia (a collection of sites users can edit) and Wikipedia (the free encyclopedia that anyone can edit)  spoke at last night’s Social Media Club meeting at CNET‘s office in San Francisco, CA. Themes from Wales’ talk included several social media lessons he learned from Wikipedia: Give users accountability rather than being a gatekeeper of […]





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