Tag Archive | "Advertising"
July 13, 2010 by
Lisa Whelan |
Advertising,
Developers,
Events,
Mobile,
Monetization
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I’m here today at Mobile Beat 2010… Among the more useful panels I’ve watched is “Attracting Big Brands and Bucks to your App.” Here’s the roundup:
The panelists included:
Gene Kennan, VP of Mobile Strategy at Isobar, a big digital agency that represents companies including Adidas and Marriott. He also sits on the MMA board.
Cheryl Lucanegrow is [...]
August 22, 2007 by
Lisa Whelan |
Advertising,
Events,
Social Media
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Tonight is the first chance I’ve had to write about the Facebook Developer/ Influencer conference that I went to last week. The event was an invite-only afternoon of panel discussions hosted by Seth Goldstein of SocialMedia. Attendees included about 50 developers, entrepreneurs, investors, and a couple of bloggers, and the discussions ranged from “When, if [...]
August 7, 2007 by
Lisa Whelan |
Advertising,
Social Media
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The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook. COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments. The organization announced [...]
August 7, 2007 by
Lisa Whelan |
Advertising,
Social Media
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The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook. COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments. The organization announced [...]
March 2, 2007 by
Lisa Whelan |
Advertising,
Social Media
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Italy-based social networking company, Dada S.p.A., is partnering with Google AdSense to pay users for allowing ads on their space. Dada’s new Friend$ is an opt-in revenue sharing program that rewards users for adding friends and updating the content of their Dada space. According to Dada, Friend$ is, “the only program that rewards you both [...]
January 31, 2007 by
Lisa Whelan |
Social Media
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Today, I read an interesting article on Pocket-Lint, which summarizes a recent Harris Poll, which questioned 2,309 people back in December 2006:
Of all frequent YouTube users, two-thirds (66%) claim they are sacrificing other activities when on YouTube. Although their visits to the site are most likely to have been at the expense of visiting other [...]
January 26, 2007 by
Lisa Whelan |
Mobile,
Social Media
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Yesterday, inCode Telecom Group Inc. announced its “Top 10 Global Wireless Predictions for 2007″. Topping the list as the number one trend for wireless operators in 1007 is Social Networking:
“Social Networking Gets Mobilized. Mobility is added to existing Internet business models, services and behaviors, driving traffic for wireless operators. Teens and twenties accustomed to constant [...]
January 10, 2007 by
Lisa Whelan |
Review,
Social Media
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Gather is a social networking site for adults. It is free, fun, well organized, and a little bit like vox, though it encourages cross posting of blogs, articles, comments, etc. around specific “groups” of participants with similar interests. There are some really interesting blogs, conversations, and participants happening on Gather…
For example, one of America’s most [...]
December 18, 2006 by
Lisa Whelan |
Social Media
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For those of you interested in using Social Media as a way to communicate to your customers, partners, etc., I recommend reading the following blog post by Rohit Bhargava, VP of Interactive Marketing for Ogilvy Public Relations. Back in August, Rohit started an interesting conversation about Social Media Optimization (SMO), summarizing a series of rules [...]
November 17, 2006 by
Lisa Whelan |
Enterprise,
Social Media
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Companies are only just starting to consider ways to exploit social media to their advantage… Case in point, in the last few months, I’ve been asked to interview for several new “social media” business development manager/evangelist positions at large companies. Social Media is a growing area and one which has evolved through consumer interest, rather [...]
