And, you're right – there a lot of self-proclaimed “social media experts” on Twitter (and the Internet as a whole). In such a rapidly evolving field that is still very experimental, it's hard to believe how many people call themselves a “expert”. Just because you understand what social media is (i.e. you've written a blog, posted to Facebook, or used Twitter) doesn't mean that you're an expert. (Knowing how to use a pencil doesn't make you an artist!) Social media is an art and a science, and we're all still trying to figure out what works and why.

Being that there's of course a massive herd mentality online (as in the real world), do you think you could just stick some random person in the middle of that list and they'd suddenly be swarmed with followers for no reason other than someone they were on that list?

Personally, I went through and looked at each of them and decided whether or not I'd get anything out of following them, but I'm guessing there are massive numbers of people who don't do that.

I suppose this is just an extension of “if it's on the internet it must be true”. It just seems like everyone and their brother on Twitter is some kind of self-proclaimed social media expert, doesn't it?

Anyway, thanks for listening – am interested in your opinion.