http://socializemobilize.com/2008/05/30/honda-nails-viral-advertising-in-the-uk-with-live-skydiving-spectacular-well-sort-of/ Lisa Whelan Thu, 12 Apr 2012 19:57:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://socializemobilize.com/2008/05/30/honda-nails-viral-advertising-in-the-uk-with-live-skydiving-spectacular-well-sort-of/comment-page-1/#comment-32 Jack Yan Mon, 16 Mar 2009 21:42:42 +0000 http://socializemobilize.com/?p=164#comment-32 I suppose it does reverse the perception somewhat that Hondas are driven by old people (a perception the brand has in many places outside Japan and North America), but you are right—it helps the brand but not the new Accord. I suppose it does reverse the perception somewhat that Hondas are driven by old people (a perception the brand has in many places outside Japan and North America), but you are right—it helps the brand but not the new Accord.

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